The inspiration for Plan B blossomed organically. While exploring ways to merge his culinary artistry with his values, Chef Rishu discovered a growing demand for high-quality vegan alternatives in India. A serendipitous request for a vegan cheese platter—crafted lovingly from cashews in his own kitchen—sparked an outpouring of praise and immediate demand. The overwhelming response revealed a vibrant, underserved community eager for artisanal plant-based creations. This moment became the catalyst for Plan B, uniting Chef Rishu’s professional mastery with his personal mission to inspire mindful eating.

Initially partnering with established brands to produce premium vegan cheeses, butters, paneers, and sauces, Plan B quickly became synonymous with quality and innovation. Yet, Chef Rishu and Jyoti envisioned something greater—a brand that embodied their ethos and connected directly with conscious consumers. Today, Plan B stands as a testament to their belief that food should nourish both people and the planet.

Every product reflects Chef Rishu’s meticulous craftsmanship, blending global culinary techniques with locally sourced ingredients. From creamy, melt-in-your-mouth cheeses to rich, flavorful sauces, Plan B transforms plant-based eating into a celebration of taste and texture.